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Three Finalists Chosen in Canada’s Walk of Fame
‘Streetscape Design Competition’

Winning design to be announced in the fall of 2006

(Toronto) March 28, 2006
With much anticipation surrounding the results, Canada’s Walk of Fame unveiled today the three finalist submissions for its Streetscape Design Competition.  The winning designs were submitted by the Downtown Yonge Business Improvement Area, PGM Designs of Toronto and Madelina Wierzbicki, an architect based in British Columbia.  A total of 13 submissions from across Canada were received over the past year along with one from the Massachusetts Institute of Technology.  The competition is a joint project of Canada’s Walk of Fame and the City of Toronto.

“The calibre and creativity of the submissions were astounding,” said Peter Soumalias, President and CEO of Canada’s Walk of Fame.  “In many cases, the designs went beyond the scope of the competition.  It was an inspiring process to review each submission.”

All three candidates now move on to the second stage of competition.  Stage Two finalists will receive an honorarium of $2, 500 to develop refined proposals that include but are not limited to a scale model, drawings, cost estimates and other required details.  The winning design will be announced in the fall of 2006.  The winning design will receive an award of $15,000, the second place design $10,000 and finally $5,000 for the third place design.

The City of Toronto is co-funding the competition.  “The re-designed Walk of Fame will become a destination people will want to visit. In our year of creativity, it’s a terrific way of showcasing Toronto’s strong tradition of fostering artistic culture and it will become another beautiful landmark in our city,” said Mayor David Miller.


A jury of local professionals selected the finalists and will review second stage submissions. 
The jury includes:
Duncan Ross - City representative       Sol Wassermuhl - Architect
Jim Degasperis - CWOF Board             Jack Tomik - CWOF Board
Randy Lennox - CWOF Board              Bill Ballard - CWOF Board

About Canada’s Walk of Fame:
Established in 1998, Canada’s Walk of Fame aims to educate, inform, and inspire through the permanent celebration of the achievements of Canadian music, arts and entertainment luminaries.  The annual celebration culminates in a televised tribute special that honours Canada’s finest stars from the worlds of arts, entertainment, and sports.  Each inductee is immortalized, their names forever cemented into the sidewalks of Toronto’s entertainment district.  To date, 93 Canadians have been honoured.  A complete list of inductees and more details on Canada’s Walk of Fame can be found at  Canada’s Walk of Fame is presented by Master Card in partnership with Volkswagen.

About The Candidates
Downtown Yonge BIA & Gottschalk + Ash International

The Downtown Yonge BIA is an association of 2,000 businesses and property owners in downtown Toronto.  Founded in 2001, its mandate is to revitalize and position Downtown Yonge as Canada’s premier business, shopping and entertainment Destination.
For almost 40 years, G+A has offered a multidisciplinary range of strategy, branding, design, way finding, naming, interactive and research to help its clients around the world building winning brands.  Its offices in North America and Europe service companies around the globe.

We believe that the public will be well-served in locating Canada’s Walk of Fame here,” said James Robinson, Executive Director, Downtown Yonge Business Improvement Area.  “We hope that the jury and Canadians will share our excitement in locating Canada’s Walk of Fame on Canada’s most well known street.

PGM Design Associates (Team Northern Lights)
pgm Design Associates is a Toronto-based landscape architecture, urban design and environmental planning firm that provides consulting services to private and public sector clients throughout Canada and internationally.  With a portfolio of successful built works, master planning strategies and design guidelines, pgm seeks to creatively achieve design excellence through its inclusive, intuitive and innovative approach to projects in both urban and natural environments.
Team Members:
Patrick Morello & Andrew Anderson (pgm Design Associates)
Mansoor Ma (Illustration Magic Inc.)     Derek Weckers (individual
Dr. Nancy Pollock-Ellwand (University of Guelph)

 “One of the challenges of the design was to create a destination that will attract Torontonians and visitors alike for twelve months a year, day and night,” says Patrick Morello of pgm Design Associates.  “It is
all about light --- our Northern Light projecting, reflecting and
illuminating Canada’s most famous celebrities.”

Madelina Wierzbicki
Wierzbicki draws on her extensive architectural and industrial design experience when researching new technologies and their integration with the traditional design process. She has published and lectured about kinetic architecture. Presently, she interleaves the theoretical research with consulting on the aesthetical integration aspects of green energy industrial development projects.

“This contest offers a chance to transcend the viewpoint of a pedestrian and interpret creatively the symbolic junction of streetscape’s mundane with legend, the famous and history. An exhilarating experience I would not miss.”

Media Contact:
Chris McDowall
Holmes Creative Communications
(416) 628-5648/(416) 648-5651/cell
[email protected]